![]() Which makes perfect sense because someone who frequents the site would understand the value of the reviews. The research paper points out “For example, longer reviews, or reviews by users with a larger review count are less likely to be filtered.” Which is partly correct, but from what I know (they never let us know much about the filter when I worked there) USER ACTIVITY is the #1 factor that goes into the review filter, not the frequency of reviews. Most of my reviews would stick because my USER ACTIVITY was frequent on their site and consistently used the site and mobile app to find businesses. While working at Yelp, I was unable to write reviews for obvious conflict of interest reasons, but wrote many before and after my employment with them. First off, Yelp’s review filter is smarter than they think, I don’t know how it exactly works, but it just f***ing works. User Activity is a Big FactorĮx-employees of Yelp have commented on Reddit before that user activity is the #1 factor in determining whether a user review is going to stick.Īs a former employee of Yelp, I was very intrigued by this posting and read through the entire study and while there was some truth to the research they missed some major factors that go into the review filter. While the exact calculations it makes are a mystery, certain patterns do emerge. Yelp has stated on several occasions that their recommendation algorithm is their most valuable asset. Namely, what behavior looks legitimate and what behavior looks suspicious. To see why Yelp filters reviews, we have to look at consumer behavior the way Yelp does. Making sure that any positive reviews are included in your shop’s recommended reviews is vital. ![]() A difference of one star rating can impact a business’ revenue from 5 to 9%. While this eliminates many inaccurate reviews, some businesses have had their positive reviews hidden by the recommendation algorithm. In order to combat spam and fake reviews, Yelp uses an algorithm to “recommend” certain reviews and hide others in the overall ranking. So maintaining a favorable rating is important. ![]() Your Yelp rating - how many reviews you have, and your cumulative score - is also a factor in local SEO. Search results for your business often include your Yelp listing. We’re often asked, why does Yelp filter reviews?, or why are some of my Yelp reviews not showing? Understanding how the Yelp review filter works is the first step towards getting more reviews to stick.įirst, let’s look at why this is so important. Website Facebook Twitter LinkedIn Instagram YouTube ![]()
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